PPC Management Packages and Rates

basis of our fee structure

Our service is based on driving qualified traffic to your site. Our incentive is not to spend more money but to provide a greater return on investment through the means available. There are no bonuses involved and we do not receive kickbacks for increasing spend. We believe that greater profitability for our clients' in turn creates further business opportunities for ourselves.

For these reasons we believe that the fairest fee structure is one based on time cost rather than a percentage of spend. We do not believe that clients should be charged extra for simply increasing budget but that cost should be in relation to time involved in managing and developing the overall campaign. The service would not be cost effective for small campaigns and so for this reason the minimum advertising spend we can accept is £500 per month in addition to our fees.

small to medium business ppc management packages

We are happy to take on existing ppc campaigns as well as develop campaigns from the ground up. For a basic service we would expect to identify up to 150 keywords and to develop ad groups around 'keyword baskets' created from this list.

The service includes:

• Keyword service including research and assessment (keyword competition and competitor analysis)
• Campaigns and ad groups creation
• Multiple ad copywriting and split testing
• Bid management
• Landing page assessment and recommendations
• Analytics set up and monitoring including conversion tracking (where appropriate)
• Ongoing reporting

Small campaign up to 150 keywords (budget circa £500 - £5,000 per month)
First month - one to three days of initial research and development - cost approx £200-£600
Ongoing service - one to two days a month of ongoing research and reporting - cost £200-£400 per month

Medium campaign up to 400 keywords (budget circa £5,000 - £15,000 per month)
First month - three to five days of initial research and development - cost approx £600-£1,000
Ongoing service - two to four days a month of ongoing research and reporting - cost approx £400-£800 per month

Large campaign over 400 keywords (budget £15,000+ per month)
First month - over five days of initial research and development - cost approx £1,200+
Ongoing service - over four days a month of ongoing research and reporting - cost approx £1,000+ per month

It must be noted that due to the lack of analytical data available at the beginning of our involvement the success of the campaign should increase over time. For this reason we would recommend that the service continue for a minimum of four months. If you would like to discuss our pay per click management service please use the 'Request a Call Back' form to the right of this page.