Pay Per Click Management

pay per click is about results

Pay per click advertising is the same as any other form of direct marketing in that there is a need for it to provide a positive return on investment in order to be viable. Professionally optimised and monitored PPC campaigns can be highly profitable as well as provide invaluable information relating to sales processes and website effectiveness.

A main problem with PPC from the perspective of many business owners is that it is a time consuming process to manage, monitor and perfect. Time is a valuable commodity and it is for this reason that, as with many other business processes, outsourcing ppc management could be considered to be a more effective solution.

Historically, many individuals and companies have tested ppc advertising with little understanding of the complexities involved. Because of this blind, unresearched approach many have squandered large amounts of money, then forming the opinion that it is an ineffective marketing tool. Our opinion is that there is no more effective marketing available; ppc allows for immediate exposure, specific targeting of prospective customers, tracking of conversion rates and flexible development with almost infinite scaling.

We develop pay per click campaigns that maximise the potential of search traffic whilst taking advantage of competitors failings. Our goal is to provide our clients with the best return on investment possible by closely monitoring feedback and reacting to results.

our ppc management process

We understand that for us to be successful we need to provide services that generate success for our clients and therefore, as with our professional seo services, we aim to work hard and to work smart on your behalf. Our effective PPC management service can be broken down into the following sections although campaigns will differ in requirements:

• Review of Goals & Objectives - client discussion to determine what results are expected from the campaign and setting of a budget
• Keyword Research & Assessment - as with SEO there is a need to identify what queries search engine visitors use and whether a market actually exists. PPC keyword analysis is also more refined in that there is a need to identify the keywords that we do not wish to be a part of the campaign
• Campaign Construction - development to campaign and ad group level
• Landing Page Analysis - recommendations for development or improvement
• Ad Creation & Split Testing - writing compelling adverts and testing effectiveness on an ongoing basis
• Bid Monitoring - testing of bid levels against results to individual keyword level
• Conversion Tracking - where applicable (eg sales, leads etc) tracking conversions, determining ROI and amending campaigns accordingly
• Reporting & Optimisation - ongoing reporting of results and improvement through optimisation

ppc as an aid to seo

One of the great things about ppc is that you can be on the first results pages for your keyword phrases and gain immediate search engine traffic from day one. In turn, this means that you can be gathering critical information through analytical data and be assessing that data at a very early stage.

The main drawback with seo is the time that it takes to gain effect and if you have spent this time targeting the wrong keywords then it has not been a cost effective process. A PPC campaign, though analytics, allows for tracking of visitor paths following entry to the site through advert clicks. From this data we can determine which are the keywords that send converting traffic and armed with this knowledge we are then able to develop our seo campaign around these profitable search queries.