On Site SEO - importance of site content and architecture

they say that content is king

When developing a site there are a number of factors to consider in deciding upon the content to include. We have already undertaken keyword research and so know what information internet users are looking for, what we now need to create is content that is relevant to the search queries, gets noticed by search engines, is compelling to visitors and therefore allows us to achieve the objectives of the site.

The benefit of regularly adding additional content is that we are able to increase exposure and target a greater range of relevant keywords. Breaking content down into specialist pages can help with increasing the relevancy and therefore potential to rank higher.

over optimisation and visitor experience

Whilst it is important that search engines notice our web pages it is also important to remember that ultimately we are trying to enhance visitor experience and achieve goals. There can be a tendency to over optimise content in the belief that it will influence better rankings, with the result that pages transform into dull robotic reading. This means that any benefits potentially gained in search engine ranking can be lost through increased bounce rate from the site and low conversions.

Elements such as page titles, meta descriptions, proper use of headings allow us to optimise pages without degrading the copy within content. Our SEO copywriting service revolves around creating content that we believe to be of additional value to the internet as a whole, in taking this approach it makes both on site seo and off site seo (such as link building) an easier process.

developing site architecture

As one of the most controllable methods of seo it is important to maximise the potential of site architecture as best we can, this helps greatly in influencing which pages of a site are determined important in the eyes of search engines. Developing site architecture involves optimising elements such as navigational structure, use of subdomains, internal and external linkage, use of keyword anchor text within content and content management.

Web analytics can be monitored to determine the effect of existing site architecture and show where further development is required

our on site seo services

On-site seo, including content creation, is the most time demanding element of our professional search engine optimisation service as there are dozens of factors to take into consideration. We are able to work at the initial development stage in making recommendations on site structure and content or we can work with existing sites to further enhance visitor experience and search engine visibilty. If you would like to discuss our services further then please use the 'Request a Call Back' to the right of this page