Off Site SEO - external influences on how websites rank

the importance of incoming links

Incoming links (back links) to a web site are a critical factor of SEO. In effect, when a page on site A links to a page on site B it is passing a vote in the eyes of the search engines and that vote is a major factor in how important a site/page is perceived, and ultimately ranks. Without incoming links it is unlikely that search engines will even crawl a site with any depth or regularity.

link building strategies

There are a number of attributes to a link which effect the influence that the link provides. These attributes include age of link, positioning, context, anchor text used and importantly the sites from which they are pointing. With search engine algorithms (equations) becoming more sophisticated 'natural' linkage is increasingly significant, a site having just a dozen high quality, relevant votes can rank higher than others with hundreds of lower quality back links.

Unfortunately, acquiring links is not as simple as ordering them from a web site. There has to be a reason for site A to link to site B and this is generally to do with the content being linked to. Creating content that warrants linkage and the promotion of that content are a part of the service of professional search engine optimisation.

our link building services

Link building is a time consuming exercise which is an essential part of our SEO service. Methods of link building include the following:

• Directory Submissions
• Link Exchanges
• Content Distribution
• Press Releases
• Blog & Forum Contributions
• Link Baiting
• Paid Links - although controversial we believe the purchase of highly relevant, traffic generating links to be a positive aspect to link building

Link building is a part of our professional search engine optimisation service, however we are also able to undertake link building as an independent service if required. If you would like to discuss how we can help with link building for your site then please use the 'Request a Call Back' form to the right of this page.