Keyword Research - what are people looking for?

what are keywords?

The term 'keywords' or 'keyword phrases' refers to queries that are submitted through the search fields of search engines by their users. When keywords are used the search engines return a list of links to web pages containing content that is deemed as being relevant to the query.

Our keyword service involves the identification of keywords that are specifically relevant to our clients' requirements. These requirements are determined by the industry sector in which the client operates as well as the goals and objectives of their business. After creating a list of specific keywords we then use this in various ways such as site architecture, content and link building in order to achieve higher rankings within the search engine results pages (SERPs)

which keywords to target

Identifying these keywords is not as simple as it may at first appear. There is a balancing act to the process in which the volume of searches that keywords generate is analysed alongside the quality/relevance of the keywords for a specific purpose. For example the keyword 'property' has a high volume of search queries, however it is very generic and will provide low quality traffic that is unqualified; in contrast, the search term 'coastal property for sale costa del sol' will have a very low level of highly qualified traffic.

long tail keywords

We do not consider targeting single generic keywords in our campaigns to be an effective use of time due to the level of competition and low quality of referrals. Long tail keywords are simply those that are two words plus, they are used to target more qualified traffic and are, in general, quicker to attain rankings for within the SERPs

our keyword services

Keyword research is critical to the success of a website and ideally should be undertaken before the first page is created; that said, it can be performed at any stage and integrated into existing sites to improve volume and quality of traffic. We use a variety of methods in assessing which keywords should be utilised in site development to include competitor analysis, advanced keyword tools, analytics information, analysis of pay per click campaign data and good old fashioned common sense. We will happily work alongside site designers and developers in determining primary and secondary keywords and how they should be integrated into the structure of a site.

In addition, although keyword research is an integral part of our professional SEO services, some clients may wish for us to solely perform keyword research and we are happy to do this on a time cost basis. Please use the 'Request a Call Back' form to the right of this page if you wish to discuss our keyword services further.