Competitor Analysis - who's the competition and why?

those who came before

Competitor analysis is yet another critical factor in the development of a comprehensive SEO campaign. Unless your business is ultra niche it is very likely that you have online competition, and it is this competition that we are aiming to beat when it comes to search engine rankings.

how did they get there?

The fact that there are competitors for rankings is not a bad thing. A lot of information may be gleaned from analysing the elements that have influenced search engine determination in placing competitors in the positions they have. We can mine this information using a variety of methods and use our findings to assist in increasing search engine positioning for our own clients.

Some factors such as keyword domains, age of domains and site history may be beyond our control however there are a number of elements which may be copied and improved upon to help in delivering tangible results.

our competitor analysis service

We use advanced analytic tools to investigate your competitors' methods in achieving visibility within the search engine results pages. This investigation includes identifying the list of keywords targeted along with linking strategies that are in place, and structure of competitors' sites.

Competitor analysis is an ongoing part of our professional search engine optimisation service as well as our effective ppc management service. If required we may also undertake competitor research as an independent service on a time cost basis. If you would like to discuss competitor analysis further please use the 'Request a Call Back' form to the right of this page.