The Arena of Search Engine Optimisation

SEO is buzzing

At present, search engine optimisation (optimization) or SEO is a buzz phrase...and rightly so. The internet has entered an era where savvy businesses understand that having a web presence is not simply a matter of launching a site and expecting customers to come hammering down the door. With billions of web pages hosted throughout the net and hundreds of millions of searches a day performed through major search engines, to be successful in today's online world is all about visibility.

The vast majority of internet users find what they are looking for based on the results provided by search engines. Due to human nature most users want to find what it is they are looking for in the shortest possible time and this is where effective search engine positioning comes into play. To be ranked highly within the Search Engine Results Pages (SERPs) for a keyword phrase is half of the battle won in a stroke.

methodology

SEO is not a simple bolt on solution, whilst at the same time it shouldn't be perceived as a dark art. A number of factors can influence the importance that search engines may place on a particular web page in relation to a particular search term, and SEO utilises each of these factors to assist in search engine determination:

• Choice of Domain Name
• Keyword Selection
• Content Creation
• On Page Optimisation
• Site Architecture
• Link Building Strategies

competitor analysis

Due to the fact that most businesses will not be the first to attempt to increase their visibility and promote their products and services online, an important element in undertaking search engine optimisation is the process of competitor analysis. For every search term there is a list of results given and as with any list there are top spots. Researching the pages that achieve these top spots for given search terms gives a vital insight into why they are there and what can be done to rank alongside them.

aggressive SEO and black hat techniques

As with a number of other performance based industries there are providers of services relating to SEO who target unsuspecting clients with promises of immediate results and guaranteed positioning. A number of these service providers may use methods to attempt to achieve these results which can be extremely detrimental to long term goals and objectives.

Search For It does not undertake any of the following practices:

• Cloaking
• Creation of Doorway Pages
• Creation or Participation in Link Farms
• Use of Hidden Text
• Google Bombing/Bowling
• Keyword Stuffing
• Comment and Refferer Log Spamming